Better Than Yesterday: Helping passion-led projects grow

Better Than Yesterday supports small and medium-sized businesses at key moments in their growth by equipping them with advanced tools, strategies, and practices. With a focus on hospitality and the creative and service industries, the consultancy brings structure to passion-driven ventures. For the rebrand, we introduced a fresh visual identity, clean, modern, and minimal, placing special emphasis on reimagining infographics to make data both engaging and intuitive. Beyond the new look and feel, we defined the brand’s purpose and built a flexible design system rooted in consistency and brought to life through dynamic graphic animations.