BTS: Breaking the blue monotony

For TravelPerk’s biggest event of the year, The Business Travel Show, we ideated and delivered an all-in-one project, combining campaign, activations, and stand design into a seamless brand experience. The booth was designed to make the team feel both comfortable and inspired, while drawing in every visitor with thoughtful spatial planning and high-impact visuals. Divided into purposeful zones, the space was anchored by a main screen acting as a digital billboard, looping short, brand-driven video snippets. Each one was crafted to stand alone or connect as part of a flexible, non-linear narrative. The experience extended beyond the venue with a bold campaign across key airports and underground stations in London, amplifying our presence citywide.