TravelPerk: A new brand rooted in disruption

A decade ago, TravelPerk began its journey with one clear goal: to disrupt business travel. While leisure travelers enjoyed flexibility and sleek, intuitive tools, corporate travel remained outdated and clunky. With a bold new rebrand, TravelPerk is redefining what travel for work can look and feel like. For this project, we have addressed every key aspect of building a brand, from defining the tone of voice to developing the launch strategy, product, illustration and comprehensive branding guidelines.